RT Journal Article SR Electronic T1 Mitigating and managing COVID-19 conspiratorial beliefs JF BMJ Leader JO BMJ Leader FD BMJ Publishing Group Ltd SP 259 OP 262 DO 10.1136/leader-2022-000600 VO 6 IS 4 A1 Dow, Benjamin J A1 Wang, Cynthia S A1 Whitson, Jennifer A A1 Deng, Yingli YR 2022 UL http://bmjleader.bmj.com/content/6/4/259.abstract AB Background/Aim Belief in COVID-19 related conspiracy theories is a widespread and consequential problem that healthcare leaders need to confront. In this article, we draw on insights from social psychology and organisational behaviour to offer evidence-based advice that healthcare leaders can use to reduce the spread of conspiratorial beliefs and ameliorate their negative effects, both during the current pandemic and beyond.Conclusion Leaders can effectively combat conspiratorial beliefs by intervening early and bolstering people’s sense of control. Leaders can also address some of the problematic behaviours that result from conspiratorial beliefs by introducing incentives and mandates (e.g., vaccine mandates). However, because of the limitations of incentives and mandates, we suggest that leaders complement these techniques with interventions that leverage the power of social norms and increase people’s connections to others.No data are available.